"Development" strategies based on social mobilization: from promises to the reality

Abstract

This study aimed to analyze a process of social mobilization, coordinated by CCGL - Central
Cooperative Gaúcha de Leite (Rio Grande do Sul, Brazil), which aimed to arouse the farmers
belonging to the cooperatives that forming the group, to increase milk production in order to
promote the rural development of the region. This study encompassed the COTRIJUI’s
(Agricultural & Industrial Cooperative) operational area and had as target audience the milk
farmers associated to the cooperative. The methods and strategies used by the cooperative
were described, analyzed and classified, as well as the results of this mobilization were
critically pondered. The study concludes that the benefits of this process are unequally
distributed among the involved social actors, privileging mainly the processing companies to
the detriment of milk producers.