TAVARES, Joana Brandão. 18 Rules of Community Engagement: a guide for building relationships and connecting with customers online. Revista Alterjor, São Paulo, Brasil, v. 5, n. 1, p. 1–6, 2012. Disponível em: https://periodicos.usp.br/alterjor/article/view/88256.. Acesso em: 27 abr. 2025.