The orchestration of dynamic capabilities in cleantech companies
DOI:
https://doi.org/10.1108/INMR-08-2021-0144Palabras clave:
Orchestration of Dynamic Capabilities, Cleantech; Dynamic CapabilitiesResumen
Purpose – The aim of this article is to present a model for the orchestration of dynamic capabilities (ODCs) in
cleantech companies that aim to obtain competitive advantage in the market.
Design/methodology: We present descriptive research guided by a qualitative multiple case study approach with twelve cleantech companies.
Results: The results have shown that the ODC model is present in the product/process cycle, thus providing new capabilities and generating sustainable competitive advantage through the research categories presented.
Practical contributions: This article demonstrates, through the ODC model, the main capabilities and features of the assets of cleantech companies and how the process of renewing competencies to obtain competitive advantage occurs.
Theoretical contributions: This study contributes to the literature on the orchestration of dynamic capabilities through micro-foundations based on evidence of companies inserted in technological and intensively dynamic contexts.
Originality/Relevance: The ODC model uses technological resources in the product/process cycle. The asset specificity and the capacity for innovation allow cleantech companies to explore regulatory loopholes, making their model sustainable and innovative, thus obtaining a competitive advantage through the renewal of entrepreneurial capabilities and competencies.
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Derechos de autor 2024 Matheus Eurico Soares de Noronha, Diandra Maynne Ferraro , Leonardo Reis Longo, Scarlet Simonato Melvin
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