Relationship between entrepreneurial orientation, marketing capability and business performance in retail supermarkets in Santa Catarina (Brazil). INMR - Innovation & Management Review, [S. l.], v. 15, n. 2, p. 118–136, 2018. Disponível em: https://periodicos.usp.br/rai/article/view/151131.. Acesso em: 7 mar. 2025.