Vol. 17 (2023)

Published: 2023-04-04

Editorial

  • Editorial

    Silvio Hiroshi Nakao
    e209628
    DOI: https://doi.org/10.11606/issn.1982-6486.rco.2023.209628

Paper

Teaching Cases and Other Contributions

  • First impressions last: a case on Hermés Contabilidade's brand positioning

    Bianca dos Santos Ribeiro, Jailson Lana, Marcos Aurélio Batista, Raul Beal Partyka
    e203855
    DOI: https://doi.org/10.11606/issn.1982-6486.rco.2023.203855
  • Lock-in management in technology solutions: each choice a resignation

    Fabio Wilson Barreto de Queiroz, Kadígia Faccin, Rosemary Francisco
    e197809
    DOI: https://doi.org/10.11606/issn.1982-6486.rco.2023.197809

Reflexões e Tendências

Informações Editoriais

  • Volume 17 (2023) closing

    Sílvio Hiroshi Nakao
    e223101
    DOI: https://doi.org/10.11606/issn.1982-6486.rco.2023.223101