Projection, representation and rationality: analysis of the reception of low-income consumers to advertisements using characters and real people. Signos do Consumo, [S. l.], v. 15, n. 2, p. e217877, 2023. DOI: 10.11606/issn.1984-5057.v15i2e217877. Disponível em: https://periodicos.usp.br/signosdoconsumo/article/view/217877.. Acesso em: 19 may. 2024.