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Vol. 6 No. 1 (2014): Signos do consumo, experiência em foco

(Janeiro-junho)

Published: 2014-06-03

PRESENTATION

Signos do consumo, experiência em foco

Eneus Trindade, Clotilde Perez

1-5

ARTICLES

Rhetoric of bonds in Rock in Rio

Thiago Soares

6-22
- PDF (Portuguese)
Brand kinesics

André Luiz Maranhão de Souza Leão, Sérgio Carvalho Benício de Mello, Suélen Matozo Franco

23-39
- PDF (Portuguese)
The use of celebrities in advertisement

Celso Figueiredo Neto, Yan Prado Lopes Silva

40-55
- PDF (Portuguese)
Is it impossible to eat only one? Advertising, package and content of Elma Chips’ snacks

Laura Guimarães Corrêa, Tiago Barcelos Pereira Salgado, Rebeca Heringer Lisboa de Castro

56-70
- PDF (Portuguese)
Semiotics of brand of Procter & Gamble products in the movie “Minha Mãe é uma peça”

Pablo Moreno Fernandes Viana

71-92
- PDF (Portuguese)
A content analysis of advertisement pieces of brands considered sustainable in parallel with important factors in purchasing decisions

Janaina Calazans, Rafael Lucian, Ana Raquel Izidio, Gêsa Karla Cavalcanti

93-107
- PDF (Portuguese)
The orkutização of brands: Disputes mediatized of distinction and belonging between social classes

Alhen Rubens Silveira Damasceno, Rafael Grohmann

108-124
- PDF (Portuguese)
Creativity in Instagram as a tool for innovation to the organizations

Asdrúbal Borges Formiga Sobrinho, Alexandre Mota Barbosa

125-137
- PDF (Portuguese)

REVIEWS

A mídia e o novo eixo simbólico no mundo contemporâneo: resenha do livro

Maria Cecília Cury Cury

138-143
- PDF (Portuguese)
Resenha do livro Big Data

Lawrence Koo

144-146
- PDF (Portuguese)