Mindfulness, health promotion, and semiotics: Bases for communication models in online health

Authors

DOI:

https://doi.org/10.11606/issn.1806-6976.smad.2020.165507

Keywords:

Mindfulness, Online, Discursive Semiotics, Health Promotion

Abstract

Objetictive: to analyze an online course on health promotion based on mindfulness (mindfulness) through the theory of discursive semiotics in one of its most recent developments, the visual or plastic aspect. The objective is to identify how the verbal-visual text of the course produces
meanings and how it can help in the design of other courses. Method: a semiotic analysis of two practices and a screen print of the course called Mindfulness-Based Self-Care Program, in distance learning, developed by the Brazilian Center for Mindfulness and Health Promotion (“Open Mind”), of the Department of Preventive Medicine at the Federal University of São Paulo. Results: the aesthetic elements that contributed to the construction of an euphoric practice environment (linked to health) were evaluated and relationships were established between the content plan
and the practice expression plan, responsible for the construction of a semi-symbolic system. Conclusion: it was confirmed the appreciation of an aesthetics of simplicity of colors and shapes that was converged to an affirmation of the values of calm and well-being compatible with the practices of mindfulness. From this analysis, we seek to reflect on the bases for the development of communicational models related to health promotion in a digital environment.

Downloads

Download data is not yet available.

References

Demarzo MMP. Mindfulness e Promoção da Saúde. RESC. [Internet]. 2015;2(3):e82. [Acesso 15 julho 2017]. Disponível em: <http://saudenacomunidade.org/2015/03/03/resc2015-e82/>.

Niedenthal PM. Embodying emotion. Science. 2007 May 18;316(5827):1002–5. doi: 10.1126/science.1136930.

Kabat-Zinn J, Lipworth L, Burncy R, Sellers W. Four-year follow-up of a meditation-based program for the self-regulation of chronic pain: treatment outcomes and compliance. Clin J Pain. 1986; 2(3):1 59-774.?

Teasdale JD, Segal ZV, Williams JMG, Ridgeway VA, Soulsby JM, Lau MA. Prevention of relapse/recurrence in major depression by mindfulness-based cognitive therapy. J Consult Clin Psychol. 2000 Aug; 68(4):615. doi: 10.1037/0022-006x.68.4.615.

Morledge T, Allexandre D, Fox E, Fu AZ, Higashi MK, Kruzikas DT. Feasibility of an online mindfulness program for stress management—a randomized, controlled trial. Ann Behav Med. 2013 May;46:137-48. doi: 10.1007/s12160-013-9490-x.

Oliveira SRR, Gaspar DR, Oliveira GAR. A contribution from semiotics towards visual communication within the field of healthcare. Interface. (Botucatu) 2009;13(29):409-20. doi: 10.1590/S1414-32832009000200013.

Lévy P. Cibercultura. São Paulo (SP): Editora 34; 1999. 264 p.

Santaella L, Winfried N. Comunicação e Semiótica. São Paulo (SP): Hacker Editores; 2004. 248 p.

Eco U. A Theory of Semiotics. Bloomington (IN): Indiana University Press; 1976. 368 p.

Lara GMP. Imagem como objeto de ensino. Cad Semiótica Aplicada. (CASA) [Internet]. 2011 Jul;9(1):1-14. [Acesso 21 jan 2016]. Disponível em: <http://seer.fclar.unesp.br/casa/article/view/4423/3917>.

Greimas AJ, Courtés J. Dicionário de Semiótica. 2ed. São Paulo: Contexto; 2008. 544 p.

Baldan MLOG. Veridicção: um problema de verdade. Alfa. [Internet]. 1998; 32:47-52. [Acesso 15 jan 2015]. Disponível em: <https://periodicos.fclar.unesp.br/alfa/article/viewFile/3797/3505>.

Gomes R, Mancini R. Textos midiáticos: uma introdução à semiótica discursiva. Atas do IX FELIN [Internet]. 2007. [Acesso 23 set 2017]. Disponível em: <http://www.filologia.org.br/ixfelin/trabalhos/pdf/66.pdf>. ?

Fiorin JL. Sendas e veredas da semiótica narrativa e discursiva. Delta. 1999;15(1):177-207. doi:10.1590/S0102-44501999000100009.

Teixeira RR. Modelos comunicacionais e práticas de saúde. Interface. 1997; 1(1):7-40. doi.org/101590/S1414-32831997000200002.

Floch JM. Semiotica, marketing e comunicazione. Milano: Franco Angeli; 2002. 288 p.

Carvalho SR, Gastaldo D. Promoção à saúde e empoderamento: uma reflexão a partir das perspectivas crítico-social pós-estruturalista. Cien Saúde Coletiva. [Internet]. 2008;13(2):2029-40. [Acesso 15 out 2017]. Disponível em: .

Lopes IC. Entre expressão e conteúdo: movimentos de expansão e condensação. Itinerários [Internet]. 2003;20;65-75. [Acesso 15 jul 2017]. Disponível em: <https://periodicos.fclar.unesp.br/itinerarios/article/view/2672/2377>.

Floch JM. Identités visuelles. Paris: Presses Universitaires de France; 1995. 232 p.

Ceron M. Habilidades de comunicação: abordagem centrada na pessoa. Unasus-Unifesp. [Internet]. 2012 [Acesso 11 out 2017]. Disponível em: <http://www.iqg.com.br/uploads/biblioteca/Habilidades%20de%20Comunicacao.pdf>.

Ephratt M. The functions of silence. J Pragmat. 2007 Nov;40:1909-38. doi.org/10.1016/j.pragma.2008.03.009.

Willey N. O self semiótico. São Paulo: Edições Loyola; 1996. 254 p.

Lacan J, Fink B. Ecrits. New York: W. W. Norton; 2006. 878 p.

Downloads

Published

2020-09-30

Issue

Vol. 16 No. 3 (2020): Mindfulness and other contemplative practices

Section

Original Article

License

Copyright (c) 2020 SMAD Revista Eletrônica Saúde Mental Álcool e Drogas (Edição em Português)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Martins, P., Maria Lino Tárcia, R., Renata Marques Pereira, D., Lúcia Morais Antônio de Salvo, V., Ferreira Araújo Silva, D., Sussumu Hirayama, M., Monezi Julião de Oliveira, R., Cristina Bastos Ferreira de Paula, A., Cebolla, A., Baños, R., Garcia-Campayo, J., & Marcos Piva Demarzo, M. (2020). Mindfulness, health promotion, and semiotics: Bases for communication models in online health. SMAD Revista Eletrônica Saúde Mental Álcool E Drogas (Edição Em Português), 16(3), 14-22. https://doi.org/10.11606/issn.1806-6976.smad.2020.165507