Censorship taboo: analysis of the ad campaign Não se engane on age rating
DOI:
https://doi.org/10.11606/issn.1982-677X.rum.2012.55297Keywords:
Communication, free speech, censorship, media rating, propaganda.Abstract
The Brazilian Supreme Federal Court has been questioning the constitutionality of the legal grounds used to justify fines charged against broadcast companies which may not respect media ratings. While this decision is not made, the Ministry of Justice has promoted an advertising campaign called Don’t be mistaken, defending this audiovisual previous control. This article evaluates the strategy adopted by this campaign, based on the assumption that children may mimic violent, sexual or abusive behaviors shown by the media. Considering this, it is possible to reflect on the dispute between different stances (audience, media, NGOs, the judiciary and the executive power) which fight to define the meaning of adequate communicative practices.
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