Media literacy: the Brazilian experience

Authors

  • Lilian C. Santos State University of Campinas (Unicamp), Brazil. lilian.chaplin@gmail.com.
  • Fabio N. Akhras State University of Campinas (Unicamp), Brazil.

DOI:

https://doi.org/10.11606/issn.1982-677X.rum.2011.51253

Keywords:

Media literacy, cinema language, television language, advertising.

Abstract

The objective of this work has been the development and application of a course on media literacy, taking into consideration the socioeconomic and sociopsychological context of the brazilian children. The first aim of this course is the deconstruction of the media contents present in the children’s daily life. This deconstruction occurs through the identification of the sender, the message and the receptor, and the analysis of the cinematographic and television language as well as the mechanisms of advertising. We have divided the course into the analysis of language and the discussion of contents that are relevant for the social formation of the children and for the growing of their audiovisual repertoire.

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Author Biographies

  • Lilian C. Santos, State University of Campinas (Unicamp), Brazil. lilian.chaplin@gmail.com.

    Graduation in Midialogy from the Arts Institute of the State University of Campinas (Unicamp), Brazil.

  • Fabio N. Akhras, State University of Campinas (Unicamp), Brazil.

    PhD i Education from Leeds University, England. Professor at the Postraduate Programme in Multimedia of the State University of Campinas (Unicamp), Brazil. Coordinator of the research group Media technologies for Social Inclusion at the IT Center Renato Archer (CTI). fabio.akhras@cti.gov.br.

     

     e coordenador do Grupo de Tecnologias de Mídia para a Inclusão Social do Centro de Tecnologia da Informação Renato Archer (CTI). fabio.akhras@cti.gov.br.

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Published

2011-12-19

Issue

Vol. 5 No. 10 (2011)

Section

Dossier

License

Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.

How to Cite

Media literacy: the Brazilian experience. RuMoRes, [S. l.], v. 5, n. 10, p. 80–104, 2011. DOI: 10.11606/issn.1982-677X.rum.2011.51253. Disponível em: https://periodicos.usp.br/Rumores/article/view/51253.. Acesso em: 22 jul. 2024.