The editorials on the agenda
DOI:
https://doi.org/10.11606/issn.1982-677X.rum.2012.55288Keywords:
Editorials, media, elections, newspapers, agenda-setting.Abstract
This work is based on content analysis (specifically, it is to isolate certain elements — words, phrases, images, symbols etc. — from a group of messages, according to predetermined categories) of unsigned editorials published during the period of 1998 presidential elections in newspapers that are taken forbeing those with the largest circulation of their kind in the country and those with a national influence: Folha de S. Paulo (Folha) and O Estado de S. Paulo (Estadão). As a result of the analysis, we have pointed out the thematic agenda of the editorials, we made a comparison between them (their similarities and differences), andtried to observe how the news/editorial are configured and what is the behavior of the subjects in it.
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Declaro a total e irrestrita cessão de direitos autorais sobre o texto enviado para publicação na Rumores – Revista Online de Comunicação, Linguagem e Mídias. Entendo que o conteúdo do artigo é de minha inteira responsabilidade, inclusive cabendo a mim a apresentação de permissão para uso de imagens, ilustrações, tabelas, gráficos de terceiros que, porventura, venham a integrá-lo.