Barthesien's mythologies: different stereotypes and imagotypes
DOI:
https://doi.org/10.11606/issn.1984-1124.i30p15-28Keywords:
Barthes, Type, Stereotype, Imagology, MythologyAbstract
In his work Mythologies, Roland Barthes presents an interpretation of the signs of the society in his time, overcharged by discourse and images, whose significance needs to be fully understood. Following this approach, R. Barthes becomes a scrutineer of stereotypes and social types. Presently, the study of stereotypes is important to understand how we process stereotypical and imagological mental categories. The purpose of this study is to understand, firstly, some facets of cultural representations and categorisations; secondly, we will observe the uptake of Barthesian theorization by Stuart Hall in his considerations of cultural representations and their symbolism, which is essential for cultural sharing; thirdly, we will analyse how the practice of interpretation, triggered by Mythologies, influences imagological studies nowadays, in particular, the national auto-images (imagemes) in the work Nacional e Transmissível by Eduardo Prado Coelho.
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References
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