Blood Donors’ Perception of Incentive Campaigns
DOI:
https://doi.org/10.1590/1982-4327e2927Keywords:
blood, tissue donation, motivation, propaganda, public healthAbstract
Voluntary blood donation is the only way to supply the hemotherapic system in Brazil and it depends on the population. Inductive campaigns are tools to attract donors, but they seem not to be influencing the donation behavior. This study aimed to investigate the donors’ perception of incentive campaigns for donation. Six donors participated; a number defined by saturation of the content. Data were collected through a sociodemographic questionnaire and semi-structured interview about the motivations to donate, donors’ perception of campaigns to which they were exposed, and their donation experiences. The thematic analysis was used to examine the data. Participants perceive a lack of emotional appeal and insufficient use of social media in campaigns to encourage donation. Results suggest campaigns should use different strategies to reach other audiences, increase the presence in social media, and relate positive feelings to the act of donating.
Downloads
Published
Issue
Section
License
Regarding the availability of contents, Paideia adopts the Creative Commons License, CC-BY. With this licence anyone is allowed to copy and redistribute the material in any medium or format, as well as to remix, transform, and create from the material for any purpose, even commercial, giving the proper copyright credits to the journal, providing a link to the licence and indicating if changes have been made.
Partial reproduction of other publications
Quotations of more than 500 words, reproductions of one or more figures, tables or other illustrations must have written permission from the copyright holder of the original work for the reproduction specified in the Paidéia journal. Permission should be addressed to the author of the submitted manuscript. Secondarily obtained rights will not be transferred under any circumstance.