"Middle Class" in the cultural industry
DOI:
https://doi.org/10.1590/0103-6564D20140009Abstract
This article revisits earlier research to reflect on the notion of "middle class" in the advertising and marketing contexts. The idea of middle class is often used to set the television audience, the larger media in Brazil in terms of national impact. The period of 1970 to 2000 previously searched assists in understanding how a domestic consumer market was formed and what has been propagated by the popular press as a social change (an expansion and formation of a new middle class), but I suggest that "new C class" represents only the increase in consumption of manufactured goods. For that, I turn to previous research done on the TV advertising market, advertising and marketing medium, and the logic of TV audience research, as conducted by Ibope.Downloads
Download data is not yet available.
Downloads
Published
2015-04-01
Issue
Section
Dossier
License
Todo o conteúdo de Psicologia USP está licenciado sob uma Licença Creative Commons BY-NC, exceto onde identificado diferentemente.
A aprovação dos textos para publicação implica a cessão imediata e sem ônus dos direitos de publicação para a revista Psicologia USP, que terá a exclusividade de publicá-los primeiramente.
A revista incentiva autores a divulgarem os pdfs com a versão final de seus artigos em seus sites pessoais e institucionais, desde que estes sejam sem fins lucrativos e/ou comerciais, mencionando a publicação original em Psicologia USP.
How to Cite
"Middle Class" in the cultural industry . (2015). Psicologia USP, 26(1), 27-36. https://doi.org/10.1590/0103-6564D20140009