Miopia de marketing ou crise de identidade em projetos turísticos

Abstract

In tourism development the angle of vision has shifted from a blinkered "project-orientation" to a wider "market orientation" But this view is accepted and put in practice by a comparatively few government and private organizations. In spite of its demonstrable importance today tourism still suffers from a stigma and a lack of respectability. The problems of this distortion are the price of not so much failure to plan as failure to conceive. Each individual on the various components of the tourist product as concentrated in his own business and failed to see the whole and to identify "what is realy it's business"