PORTAL DE REVISTAS DA USP

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Vol. 46 No. 1 (2011)

Published: 2011-03-01

Editorial

Editorial

Nicolau Reinhard

06-06
- PDF (Portuguese)

Studies on Governance

Governance of information technology: an overview of the adoption of best practice models by Brazilian user companies

Hiury Hakim Tarouco, Alexandre Reis Graeml

07-18
- PDF (Portuguese)

Human Resources & Organizations

Strategic personnel management, commitment and psychological contracts: the Vale case

Nildes R. Pitombo Leite, Lindolfo Galvão de Albuquerque

19-31
- PDF (Portuguese)

Marketing

The attitude toward environmentally correct features of products as the basis for segmenting consumer markets

Sérgio Luís Stirbolov Motta, Fauze Najib Mattar

32-44
- PDF (Portuguese)
Proposing a sustainable consumption scale

Juliane de Almeida Ribeiro, Ricardo Teixeira Veiga

45-60
- PDF (Portuguese)

Approach & Economy of Companies

The convergence challenge: an analysis of the ecosystem of free-to-air TV in Brazil

Marco Aurélio de Souza Rodrigues, Paula Castro Pires de Souza Chimenti, Antônio Roberto Ramos Nogueira

61-72
- PDF
Learning as an explanation of export development

Ângela França Versiani, Sérgio Fernando Loureiro Rezende

73-86
- PDF (Portuguese)
Airline alliances: permanent advantages?

Pericles da Silva Pereira Neto, Ernesto Cordeiro Marujo

87-100
- PDF (Portuguese)