PORTAL DE REVISTAS DA USP

Logotipo USP

Vol. 47 No. 2 (2012)

Published: 2012-06-01

Editorial

Editorial

Nicolau Reinhard

162-162
- PDF (Portuguese)

Approach & Economy of Companies

Guidance elements for the entrepreneurial orientation of software firms

Henrique Freitas, Cristina Dai Prá Martens, Jean-Pierre Boissin, Ariel Behr

163-179
- PDF (Portuguese)
Organizational life cycle based on the model of Lester, Parnell and Carraher (2003) and on fuzzy logic: classification of the companies of an industrial sector in Santa Catarina

Ilse Maria Beuren, Silene Rengel, Nelson Hein

197-216
- PDF (Portuguese)
Interchange and value creation: competitive possibilities derived from network strategy

Jamur Johnas Marchi, Paulo Cassanego Junior, Milton Luiz Wittmann

180-196
- PDF (Portuguese)

Finance & Accounting

Explaining voluntary environmental disclosure in Brazil using panel regression analysis

Suliani Rover, Eduardo Cardeal Tomazzia, Fernando Dal-Ri Murcia, José Alonso Borba

217-230
- PDF (Portuguese)
Effects of EVA® based management on intertemporal decisions: a study with sales managers

Paulo Natal Pinheiro, Fernando Caio Galdi, José Carlos Tiomatsu Oyadomari

231-248
- PDF (Portuguese)

Marketing

The impact of new media for Brazilian advertisers

Marco Aurelio de Souza Rodrigues, Paula Chimenti, Antonio Roberto Ramos Nogueira

249-263
- PDF (Portuguese)
Being in the eyes of others: the role of otherness in building metrosexual identity

Michele Araujo da Costa Oliveira, André Luiz Maranhão de Souza Leão

264-274
- PDF (Portuguese)

Sustainability

Sustainability in companies: internalizing into production costs the product and/or packaging disposal expenses

Valmor Slomski, Vilma Geni Slomski, José Roberto Kassai, Evandir Megliorini

275-289
- PDF (Portuguese)

Technology Management

Financing technological complexes: a comparative study of Brazilian, Portuguese and Spanish cases

Aline Figlioli, Geciane Silveira Porto

290-306
- PDF (Portuguese)

Information Technology

Proposing an exploratory model of the relevant factors for the professional performance of Brazilian CIOs

Etienne Hubert Vreuls, Luiz Antonio Joia

307-324
- PDF (Portuguese)

Human Resources & Organizations

Parent and offspring dilemmas in the succession process of family businesses

José Elias Flores Jr., Carmem Ligia Iochins Grisci

325-337
- PDF (Portuguese)

Teaching, Research, Academic & Production

Evaluating the appropriateness of using multivariate techniques in studies of consumer behavior in the theses and dissertations of two higher education institutions

Maria Aparecida Gouvêa, Leandro Campi Prearo, Maria do Carmo Romeiro

338-355
- PDF (Portuguese)