PORTAL DE REVISTAS DA USP

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Vol. 51 No. 1 (2016)

Published: 2016-03-01

Editorial

Editorial

Nicolau Reinhard, Maria Sylvia Macchione Saes

2-2
- PDF (Portuguese)
- PDF

Approach & Economy of Companies

Understanding the hierarchy governance choice of some wineries in Brazil - case study of 3 Brazilian wineries

Kassia Watanabe, Mark Wever, Rúbia Nara Rinaldi Leão de Sousa, Claudia Cheron Koenig

20-35
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Power and selection of contract terms: The case from the Brazilian orange juice sector

Nobuiuki Costa Ito, Decio Zylbersztajn

5-19
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Marketing

Information overload, choice deferral, and moderating role of need for cognition: Empirical evidence

Luis Eduardo Pilli, José Afonso Mazzon

36-55
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Finance & Accounting

Effect of investments on fundamentals and market reaction on pre-operational and operational Brazilian companies for the period 2006-2012

Marco Antonio Pereira, José Roberto Securato, Almir Ferreira de Sousa

56-71
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Technology Management

The evolution of universities' relations with the business sector in Brazil: What national publications between 1980 and 2012 reveal

Eva Stal, Asa Fujino

72-86
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The joint R&D project: The case of the first Brazilian microcontroller chip

Kadigia Faccin, Alsones Balestrin, Ingridi Bortolaso

87-102
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Human Resources & Organizations

Employer attractiveness from a generational perspective: Implications for employer branding

Germano Glufke Reis, Beatriz Maria Braga

103-116
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Thinkbox

Reflections on a decade of microfoundations research

Nicolai J. Foss

117-120
- PDF