Multiproperty as a brazilian tourist space production strategy

Abstract

The activity of real estate-tourism is the main conditioning factor of the urbanization process in several coastal locations. In recent years, multiproperty, a modality in the form of acquisition and use of real estate, linked to the types of undertakings inserted in tourist spaces, has been gaining strength at a national level. This article investigates the role of multiproperty in the production of tourist spaces based on real estate activity. The theoretical-methodological procedures employed are articulated from the characterization of timeshare – the original concept of the activity –, in its origins, consolidation and international examples. Next, the current scenario of multiproperty on a national scale and in the Northeast region is analyzed, through the description of the characteristics of the main undertakings and responsible real estate groups and the discussion on the logic of spatialization of these projects. It was found that in Brazil, this practice has grown in the last five years, especially after the approval of Law 13,777, followed by the implementation of several multiproperty projects across the country. As a spatial practice associated with leisure, multiproperty takes advantage of strategic conditions for its feasibility: on a national scale, with flows of proximity to tourist attractions, and on a northeastern scale, based on the success of modern maritime practices and policies public services for tourism.