SUBORDINATION CONTESTED SPACES AND THE SOCIAL NETWORKS
DOI:
https://doi.org/10.11606/issn.2316-9036.v0i92p20-31Keywords:
social media, Web 2.0, activism, hacktivism, targeted advertising.Abstract
This article deals with the ambivalences of social networks as spaces for controlling and for nurturing new social and cultural expressions. It highlights the procedures of colonizing perception and of corporatization of subjectivities in resources of targeted marketing present in contexts such as the ones on Facebook, and places as opposed to them projects of alternative networks and activism. Starting from the observation that social networks are one of the key features of contemporary urban society, the article investigates the way in which its tensions bring about dynamics of striation (stratification and appropriation) of the informational space, as well as freedom for their becomings and potentialities. It concludes that today those networks offer possibilities of cultural change, which are conducted by social movements, as they propose and trigger disruptions in power relations in current media ecology.
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