ALL BLUE IN THE UNIVERSE NETWORK

Abstract

Social networks which are self-organized throughout the world network of computers have radically transformed the way in which social communication takes place, and have made a decisive impact on the political and social changes all around the world. The far-reachingness and complexity of this phenomenon indicate the need for a new epistemology of communication, of a concept of information which goes beyond the classical mathematical theory advanced by Claude Shannon, and of a concept of communication grounded on the idea of semiosis – or the action of the sign – which passes the limits of the symbol to encompass iconic and indexical forms of communication, in which relations of affection and emotional drives prevail. We are heading for a perceived world in fast contraction, and which is abrasive and volatile. That goes against the opinion according to which social networks foster democracy by promoting transparency and participation. It is quite the opposite: they pose a challenge to the traditional forms in which our civilization is organized.