Estrategias de Comunicación en Emergencias de Salud Pública Inciertas
DOI:
https://doi.org/10.11606/issn.2237-1095.rgpp.2024.183560Palabras clave:
Comunicación, Incertidumbre, Salud Pública, Políticas Públicas, Emergencias SanitariasResumen
La pandemia de SRAS-CoV-2, surgida en la interfaz hombre-animal, nos obliga a tener presente que la incertidumbre forma parte de la situación de emergencia, y nos plantea el reto de confirmar rápidamente los conocimientos disponibles y responder de la mejor manera, a pesar de lo desconocido. Aumentar la capacidad nacional consiste en reforzar las políticas, los planes, el personal formado, las plataformas y los procesos, incluyendo al gobierno, las organizaciones no gubernamentales, la sociedad civil, los periodistas y otros socios nacionales e internacionales. Esta capacidad es la clave para preparar una comunicación de riesgos eficaz en emergencias de salud pública. Los responsables de planificar las respuestas a las emergencias de salud pública deben tener experiencia en la evaluación de riesgos, la capacidad de coordinar un comité nacional de líderes sanitarios para determinar cómo se abordarán en tiempo real los cambios en los niveles de riesgo, cuándo cambiar de rumbo y si se dispone de los recursos necesarios para hacer frente a los requisitos del «nuevo rumbo», incluida la comunicación a toda la población. El trabajo conjunto de la comunidad científica y los responsables políticos no siempre es fácil de conseguir, por lo que la comunidad científica debe ser capaz de llegar a un consenso sobre qué información y qué aspectos de incertidumbre comunicar a los responsables políticos.
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Derechos de autor 2024 Cristina Maria Antunes Martins Arrábida, Adalberto Campos Fernandes
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