A behavior model for blood donors and marketing strategies to retain and attract them

Authors

  • Covadonga Aldamiz-echevarria Universidad del País Vasco; Facultad de Ciencias Económicas y Empresariales; Departamento de Economia Financiera II
  • Maria Soledad Aguirre-Garcia Universidad del País Vasco; Facultad de Ciencias Económicas y Empresariales; Departamento de Economia Financiera II

DOI:

https://doi.org/10.1590/0104-1169.3398.2439

Abstract

OBJECTIVE: analyze and propose a theoretical model that describes blood donor decisions to help staff working in blood banks (nurses and others) in their efforts to capture and retain donors. METHODS: analysis of several studies on the motivations to give blood in Spain over the last six years, as well as past literature on the topic, the authors' experiences in the last 25 years in over 15 Non Governmental Organizations with different levels of responsibilities, their experiences as blood donors and the informal interviews developed during those 25 years. RESULTS: a model is proposed with different internal and external factors that influence blood donation, as well as the different stages of the decision-making process. CONCLUSION: the knowledge of the donation process permits the development of marketing strategies that help to increase donors and donations.

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Published

2014-06-01

Issue

Vol. 22 No. 3 (2014)

Section

Original Articles

License

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Including names of authors whose contribution does not fit into the above criteria cannot be justified. Those names can be included in the Acknowledgements section.
 Authors are fully responsible for the concepts disseminated in their manuscripts, which do not necessarily reflect the editors’ and editorial board’s opinion.

 

How to Cite

A behavior model for blood donors and marketing strategies to retain and attract them . (2014). Revista Latino-Americana De Enfermagem, 22(3), 467-475. https://doi.org/10.1590/0104-1169.3398.2439