Communication and consumption: on the production of modes of existence on Airbnb

Authors

  • Ramon Bezerra Costa Universidade Federal do Maranhão

DOI:

https://doi.org/10.11606/issn.1984-5057.v9i1p27-35

Keywords:

airbnb, consumption, social bonds, production of subjectivity

Abstract

This paper reflects upon Airbnb, a website that allows one to rent their own residence to strangers, whether living there or not, thus pointing to logics of organization that seem to blur the lines between private and public life, conforming unique processes of construction of trust among strangers. This phenomenon will be addressed through the perspectives of communication and consumption, understood here as process of social bonds and production of modes of existence, respectively.

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Author Biography

  • Ramon Bezerra Costa, Universidade Federal do Maranhão

    Professor do Departamento de Comunicação Social da Universidade Federal do Maranhão. Mestre e doutor pelo Programa de Pós-Graduação em Comunicação da Universidade do Estado do Rio de Janeiro.

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Published

2017-06-07

Issue

Vol. 9 No. 1 (2017): Semiótica das expressões marcárias: nomes, mascotes, símbolos, logotipos e publicidade em análise

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

COSTA, Ramon Bezerra. Communication and consumption: on the production of modes of existence on Airbnb. Signos do Consumo, [S. l.], v. 9, n. 1, p. 27–35, 2017. DOI: 10.11606/issn.1984-5057.v9i1p27-35. Disponível em: https://periodicos.usp.br/signosdoconsumo/article/view/114718.. Acesso em: 11 mar. 2025.