Book trailers: new ways of book consumption and micronarratives to get readers

Authors

  • Dora Carvalho Escola Superior de Propaganda e Marketing

DOI:

https://doi.org/10.11606/issn.1984-5057.v9i1p36-45

Keywords:

advertising speeches, narratives, consumption, books, book trailers

Abstract

Book trailers are now one of the dissemination strategies of literary releases on the market in order to attract the reader to the plots presented in new works. From concepts like bricolage, ready-made, genres of advertising, narrative and memory, this study discusses the methods used by advertisers to persuade the reader to consume new books. Authors who helped us in this analysis were John Anzanello Carrascoza, José Ortega y Gasset, John Thompson, Colin Campbell, Lluís Duch, Albert Chillon and Fredric Jameson

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Author Biography

  • Dora Carvalho, Escola Superior de Propaganda e Marketing

    Jornalista, doutoranda em Comunicação e Práticas do Consumo pelo Programa de Pós-Graduação em Comunicação e Práticas de Consumo da Escola Superior de Propaganda e Marketing (PPGCOM-ESPM). Mestre em Comunicação na Contemporaneidade pela Faculdade Cásper Líbero. Integrante do grupo de pesquisa Comunicação, Consumo e Arte do PPGCOM-ESPM.

    .

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Published

2017-06-07

Issue

Vol. 9 No. 1 (2017): Semiótica das expressões marcárias: nomes, mascotes, símbolos, logotipos e publicidade em análise

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

CARVALHO, Dora. Book trailers: new ways of book consumption and micronarratives to get readers. Signos do Consumo, [S. l.], v. 9, n. 1, p. 36–45, 2017. DOI: 10.11606/issn.1984-5057.v9i1p36-45. Disponível em: https://periodicos.usp.br/signosdoconsumo/article/view/114797.. Acesso em: 11 mar. 2025.