Federal Government communication and Brazilian identity: analysis of Lula and Dilma government’s logos

Authors

DOI:

https://doi.org/10.11606/issn.1984-5057.v9i1p55-66

Keywords:

semiotics, identity, Brazil, logo, federal government

Abstract

This article aims to understand, within applied semiotics perspective, the universe of meaning and the Brazilian identity characteristics used by Brazilian’s Federal Government communication. With the analysis of Lula and Dilma Government’s logos, it was observed a great difference between the used signs: Lula’s Government highlighted the miscegenation of Brazilian people, and Dilma’s Government focused on social inequality and the stability/strength of the State (messages that dialogue with the political current crisis in Brazil).

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Author Biography

  • Alana Giro Jorge, Universidade de São Paulo

    Graduação em Comunicação Social com habilitação em Publicidade e Propaganda pela Universidade de São Paulo (USP) e ex-bolsista pelo Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq), com projeto atrelado ao Centro de Estudos de Telenovela (CETVN) da mesma universidade. Trabalhou na área de pesquisa de mercado, atuando ad hoc. Dedica-se a estudar assuntos relacionados a identidade, semiótica e ciências sociais (graduação em curso).

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Published

2017-06-07

Issue

Vol. 9 No. 1 (2017): Semiótica das expressões marcárias: nomes, mascotes, símbolos, logotipos e publicidade em análise

Section

ARTICLES

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.

Licença Creative Commons

 

How to Cite

JORGE, Alana Giro. Federal Government communication and Brazilian identity: analysis of Lula and Dilma government’s logos. Signos do Consumo, [S. l.], v. 9, n. 1, p. 55–66, 2017. DOI: 10.11606/issn.1984-5057.v9i1p55-66. Disponível em: https://periodicos.usp.br/signosdoconsumo/article/view/114985.. Acesso em: 11 mar. 2025.