Vol. 15 No. 2 (2023): Signos do consumo em múltiplas percepções e abordagens

Published: 2023-12-27

PRESENTATION

• Signos do consumo em múltiplas percepções e abordagens

  Clotilde Perez, Eneus Trindade

  e221374

  • PDF (Portuguese)
  • XML (Portuguese)

Artigos Livres

• Projection, representation and rationality: analysis of the reception of low-income consumers to advertisements using characters and real people

  Karla Macena Patriota, Gabriela Bezerra Lima

  e217877

  • PDF (Portuguese)
  • XML (Portuguese)

• JeB Spain’s advertising strategy around gender identity and sexual orientation diversity

  Onésimo Samuel Hernández Gómez

  e217907

  • PDF (ESPAÑOL (ESPAÑA)) (Portuguese)
  • XML (Portuguese)

• A brief reflection to think the consumption rituals in the museum: entrance tickets, ecobags, and posters

  Lucas Nibbering Alves da Silva; Paulo Roberto Nassar

  e217853

  • PDF (Portuguese)
  • XML (Portuguese)

• Barbie’s Advertising Ecology: the color pink as a mediatized chromatic sign and the meta-consumption of a brand

  Clotilde Perez, Bruno Pompeu, Diego Freire

  e219022

  • PDF (Portuguese)

• The feeling of belonging derived from consumption: advertising communication linked to fear of missing out

  Pietro Giuliboni Nemr Coelho, Marcia Perencin Tondato

  e215902

  • PDF (Portuguese)
  • XML (Portuguese)

• Shopping at Shein: viralization of running consumption via the internet

  José Heitor da Silva, Lucas da Rosa, Icléia Silveira

  e215700

  • PDF (Portuguese)
  • XML (Portuguese)

• The Little Aunt against Marie Kondo: semiotic reflections n consumption and religion

  Massimo Leone

  e221372

  • PDF (Portuguese)
  • XML (Portuguese)

• Representations of the Amazônia brand used in communications by Helder Barbalho as Pará’s governor

  Rodolfo Silva Marques, Luiz Cezar Silva dos Santos

  e216031

  • PDF (Portuguese)
  • XML (Portuguese)

REVIEWS

• A multidimensionalidade da fixação da crença a partir de Charles S. Peirce

  Gustavo Muneratto

  e220728

  • PDF (Portuguese)