A invenção da moda brasileira

Abstract

This article considers true the idea that exists, or existed, what we might call “Brazilian fashion”, not due to its productive origin, but, because of the manifestation of an aesthetics which is specific of it, even though it lies with the imagination of people. While investigating the origin of this statement, we noticed in its foundation the presence of an aesthetic nationalist ideal, with the use of colors, shapes and volumes which are peculiar to the visual
grammar of fashion, this last one still lacking its own study. The “Brazilian fashion” has primarily been dealt with its history or with the sociability of their signs, but rarely had its structure studied as a language. This work suggests methods to analyse this phenomenon