Owner of the Game: television and toys in the cultural production of contemporary childhood

Authors

  • Juliana Pereira de Sousa Centro Universitário Curitiba (Unicuritiba)

DOI:

https://doi.org/10.11606/issn.2316-9125.v15i1p55-61

Keywords:

communication, television, toys, consumption, The Powerpuff Girls.

Abstract

This article recognizes the toy as an object of communication capable of translating the identity of contemporary childhood circumscribed by the media. It is the participation of the toy industry as a cultural‑integrating the child to a possible system of fashion, consumption and the fleeting images seen on TV.

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Author Biography

  • Juliana Pereira de Sousa, Centro Universitário Curitiba (Unicuritiba)
    Mestra em Comunicação e Linguagens (UTP) e especialista em Marketing (PUC‑PR). É coordenadora e professora do Curso Superior de Tecnologia em Design Gráfico do Centro Universitário Curitiba (Unicuritiba). Sócio nucleado Intercom (comunicação e educação).

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Published

2010-04-30

Issue

Vol. 15 No. 1 (2010): Linguages da comunicação e desafios educacionais: o problema da formação de jovens docentes

Section

National Articles

License

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How to Cite

Sousa, J. P. de. (2010). Owner of the Game: television and toys in the cultural production of contemporary childhood. Comunicação & Educação, 15(1), 55-61. https://doi.org/10.11606/issn.2316-9125.v15i1p55-61