Validação de um instrumento para a análise dos motivos para o consumo dos eSports

Yves de Holanda Batista de Miranda; Ivens Cordeiro Alves; Marcos Antonio Barros Filho; Victor Henrique Rodrigues Silva; Carlos Augusto Mulatinho de Queiroz Pedroso

doi:10.11606//issn.1981-4690.2023e37187456

Authors

Yves de Holanda Batista de Miranda Universidade de Pernambuco, Recife, PE, Brasil. https://orcid.org/0000-0001-5733-9951
Ivens Cordeiro Alves Universidade de Pernambuco, Recife, PE, Brasil. https://orcid.org/0000-0003-3600-900X
Marcos Antonio Barros Filho Universidade de Pernambuco, Recife, PE, Brasil. https://orcid.org/0000-0001-6582-1043
Victor Henrique Rodrigues Silva Universidade de Pernambuco, Recife, PE, Brasil. https://orcid.org/0000-0002-4970-2842
Carlos Augusto Mulatinho de Queiroz Pedroso Universidade de Pernambuco, Recife, PE, Brasil. https://orcid.org/0000-0003-0139-856X

DOI:

https://doi.org/10.11606//issn.1981-4690.2023e37187456

Keywords:

Marketing, Consumer behavior, Video games, Validation study, Organization and Administration

Abstract

The present study aimed to validate an instrument for analyzing the motives for consuming eSports in Brazil. The instrument consisting of 11 dimensions was translated into Portuguese and then three judges performed an analysis of the items according to clarity and relevance, to calculate the Content Validity Coefficient. Then, a Confirmatory Factor Analysis allowed us to analyze the psychometric properties of the model, with a sample of 205 individuals. The review by the judges requested a change in the writing of 12 items and the content validity coefficients were above the cutoff point. Factor analysis indicated the need to remove the Drama motive and the final model presented a good fit to the data. The validation of the instrument will allow a better understanding of the reasons related to the consumption of eSports and help in making strategic decisions in this area.

Downloads

Download data is not yet available.

References

Newzoo. Global eSports Market Report 2020: Light Version; 2020. Disponível em: https://esportsobserver.com/product/newzoo-global-esports-market-report-2020/.

Casselman B. Resistance is futile: eSports is massive... and growing; 2015. Disponível em: https://www.espn.com/espn/story/_/id/13059210/esports-massive-industry-growing.

Bányai F, Griffiths MD, Kiraly O, Demetrovics Z. The psychology of esports: a systematic literature review. J Gambl Stud. 2019;35:351-365.

Cunningham GB, Fairley S, Ferkins L, Kerwin S, Lock D, Shaw S, et al. eSport: Construct specifications and implications for sport management. Sport Management Review. 2018;21(1):1-6.

Hamari J, Sjöblom M. What is eSports and why do people watch it? Internet Research. 2017;27(2):211-232.

Rosell Llorens M. eSport gaming: The rise of a new sports practice. Sport Ethics Philos. 2017;11(4):464-76.

Davidovici-Nora M. e-Sport as leverage for growth strategy: the example of League of Legends. Int J Gaming Comput Mediat Simul. 2017;9(2):33-46.

Field Level Media. Worlds 2020 posted record AMA numbers; 2020. Disponível em: https://www.reuters.com/article/esports-lol-worlds-viewership-idUSFLM90tSYn.

Kim J, Kim M. Spectator e-sport and well-being through live streaming services. Technol Soc. 2020;63:1-12.

Pizzo AD, Baker B, Na S, Lee MA, Kim D, Funk D. eSport vs. Sport: a comparison of spectator Motives. Sport Marketing Quarterly. 2018;27(2):108-23.

Trail G, James J. The motivation scale for sport consumption: assessment of the scale's psychometric properties. J Sport Behav. 2001;24(1):108-27.

Esen G. Understanding consumer motivations to engage in e-sports [tese]. Istanbul: Marmara Universitesi; 2019.

Terra. Público de eSports passa de 20 milhões no Brasil; 2019. Disponível em: https://www.terra.com.br/noticias/dino/publico-de-esports-passa-de-20-milhoes-no-brasil,09faeaeb63df40340c7803f5bd79fc9c40jmdbbm.html.

Koçak A, Abimbola T, Özer A. Consumer brand equity in a cross-cultural replication: an evaluation of a scale. J Marketing Management. 2007;23(1-2):157-73.

Hernandez-Nieto R. Contributions to statistical analysis. Mérida: Los Andes University Press; 2002.

Silveira MB, Saldanha RP, Leite JCC, Silva TOF, Silva T, Filippin LI. Construção e validade de conteúdo de um instrumento para avaliação de quedas em idosos. Einstein. 2018;16(2):1-8.

Anderson JC, Gerbing DW. Structural equation modeling in practice: a review and recommended two-step approach. Psychol Bull. 1988;103(3):411-23.

Marôco J. Análise de equações estruturais: fundamentos teóricos, softwares & aplicações. 2a. ed. Pêro Pinheiro: ReportNumber; 2014.

Kline RB. Principles and practice of structural equation modeling. 4a. ed. New York: The Guilford Press; 2016.

Hair JF, Black WC, Babin BJ, Anderson RE. Multivariate Data Analysis. 7a. ed. Harlow: Pearson; 2009.

Fornell C, Larcker DF. Evaluating structural equation models with unobservable variables and measurement error. J Mark Res. 1981;18(1):39-50.

Qian TY, Wang JJ, Zhang JJ, Lu LZ. It is in the game: dimensions of esports online spectator motivation and development of a scale. Eur Sport Management Quarterly. 2019;20(4):458-79.

Kim Y, Ross SD. An exploration of motives in sport video gaming. Int J Sports Marketing Sponsorship. 2006;8(1):28-40.

Ma SC, Byon KK, Jang W, Ma SM, Huang T-N. Esports spectating motives and streaming consumption: moderating effect of game genres and live-streaming types. Sustainability. 2021;13(8).

Validation of an instrument for the analysis of the motives for the consumption of eSports

Authors

DOI:

Keywords:

Abstract

Downloads

References

Downloads

Published

Issue

Section

License

How to Cite

Funding data

Make a Submission

Language