Hospitality and Repurchase Intention in Sharing Economy: a study of structural equations in alternative lodging

Abstract

Collaborative consumption, also called sharing economy, contributes to the rupture of traditional forms of transaction services, especially in the case of lodging. This new perspective can be placed under the optics of hospitality studies by their focus on the relationship between host and guest. The goal of this research is to answer the following question: what is the impact among alternative lodging accommodations based on the pre-experience with website of services, hospitality, enjoyment and perceived economic benefits in the context of sharing economy, on repurchase intention? The methodology of the cross-sectional study was quantitative, through a questionnaire, based on sample of users of alternative lodging. The questionnaire was hosted by Survey Monkey. The analysis was made by structural equation modeling (SEM), using the SmartPLS software. All the hypotheses proposed influenced the repurchase intention and were able to make an impact in alternative lodging. The instrument assessed what it had proposed, and the results achieved answered the problem of the research. Among them, we can highlight that collaborative consumption motivates new experiences. It seems fair to say that companies that exploit the private rented sector were able to innovate and add value to a sector hitherto dominated by hotel groups and countless independent hotels around the world.