Tourism Entrepreneurs: a poststructuralist analysis of gender performance
DOI:
https://doi.org/10.11606/issn.1984-4867.v33i3p1-22Keywords:
Gender, Entrepreneurship in Tourism, Gender Performance, Judith Butler, Post-structuralismAbstract
This study aims to understand how women entrepreneurs in tourism do and undo gender in their endeavors, seeking to verify how they challenge the binary heteronormativity of gender existing in the discourse of entrepreneurship. Semi-structured interviews were carried out with Brazilian tourism entrepreneurs, and the data were analyzed using the content analysis technique. From a post-structuralist perspective, we observed that the interviewees experience gender expectations on a daily basis that pressure them to follow certain performance standards. They sometimes perform the feminine, when dealing with work and at home, performing true juggling acts as “octopus women”; and sometimes the masculine, enacting resignifying practices at work in order to act from a stereotypically masculine tendency. We also perceived, from the analyzes carried out, that gender performance is not something binary, with the masculine belonging to man and the feminine to woman, since individuals perform in different ways for their social survival. The analyzed speeches indicate the genre varies according to the spaces, corroborating whit gender performance problem developed by Judith Butler. This article highlights the coping strategies used by entrepreneurs in the face of the challenges they experience, such as harassment and sexism, resulting in performances that lead them to do and undo gender in different social spaces.
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