The Structure-Conduct-Performance model applied to The italian tourism sector
DOI:
https://doi.org/10.11606/issn.1984-4867.v33i3p127-146Keywords:
Structure-Conduct-Performance Model, Tourist demand, Economic impacts, Tourist marketAbstract
The objective of this work is to understand the functioning of the Italian tourism sector, trying to understand the impacts of the pandemic on some variables, and including cultural factors to deepen the analysis. The point of originality of this research is to apply the Structure-Conduct-Performance model already considering some of the effects of the pandemic. Through an exploratory research, the structure-conduct-performance model will be applied to address the most relevant variables that play an important role in the functioning of the sector. It was possible to identify that the tourism sector has a very relevant role for the Italian economy, impacting on central macroeconomic variables, such as employment, Gross Domestic Product, among others. It is possible to understand some of the central changes in the functioning of the sector caused by the pandemic, in addition to discussing the role of technology and innovation regarding the diversification of supply and demand. Finally, some measures that can contribute to the growth of the sector in the post-pandemic period are discussed.
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