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Vol. 11 No. 1 (2019): Media consumption, consumers in debate

View Vol. 11 No. 1 (2019): Media consumption, consumers in debate

(Janeiro-junho)

Published: 2019-01-31

Full Issue

PDF (Portuguese)

PRESENTATION

Media consumption, consumers in debate

Clotilde Perez, Eneus Trindade

1-2
- pdf (Portuguese)

ARTICLES

What do ordinary people do for brand communication? An analysis of French advertising campaigns

Lorreine Beatrice Petters

3-12
- PDF (Portuguese)
Soft power and the symbolic construction of reality the media influence in society’s behavior − the case of social security reform in Brazil

Aryovaldo de Castro Azevedo Jr

13-25
- PDF (Portuguese)
In the name of the right to be a child the avant-guard role of the legal framework for early childhood in combating consumer pressure and marketing communication

Paulo Roberto Nassar de Oliveira, Ana Claudia Pompeu Torezan Andreucci

26-33
- PDF (Portuguese)
Religion 2.0 procedural and systemic interactions on the blog of bishop Edir Macedo

Carlos Sanchotene

34-46
- PDF (Portuguese)
The performance of the comedian Whindersson Nunes the youtuber seen as an ordinary celebrity

Fabíola Carolina de Souza, Fernanda Faria Medeiros, Paulo Henrique Basílio Santana

47-59
- PDF (Portuguese)
Enough is enough from the ethos of the producers to the projection of the editorial consumer subjects in two distinct moments of Brazilian politics (1964 and 2016)

Tânia Hoff, Guy Pinto de Almeida Junior

60-72
- PDF (Portuguese)
The Brazilian racism or… When the protagonist is not white the advertising narrative in “Nesse dia dos pais, dê O Boticário”

Pablo Moreno Fernandes Viana, Dalila Maria Musa Belmiro

73-83
- PDF (Portuguese)
The advertising appropriation of the social Skol Reposter and its ideologies of consumption

Ana Paula Bragaglia

84-96
- PDF (Portuguese)
Diversity, gender and consumption contemporary studies

Wilton Garcia

97-107
- PDF (Portuguese)

REVIEWS

Reception and media consumption studies overview in Brazil contributions from the state of the art in Meios e Audiências III

Guilherme Libardi

108-111
- PDF (Portuguese)