Beer and hybrid news: advertorials in G1
DOI:
https://doi.org/10.11606/issn.1984-5057.v8i2p97-108Keywords:
Advertorial, Consumption, News, Contemporary advertisingAbstract
In contemporary times, advertising is sophisticated, presenting becoming increasingly as content. One way to do this is hybridizing to other content, such as journalism. This article analyzes advertorials, advertising texts presented in the form of news, conveyed in G1 by the advertiser Empório da Cerveja. In these news you can see a form of communication that balances journalistic content, with strong influence of cultural journalism and builds imagination and consumption experience, without making direct references to the advertiser.
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Published
2016-12-21
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ARTICLES
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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.
How to Cite
VIANA, Pablo Moreno Fernandes. Beer and hybrid news: advertorials in G1. Signos do Consumo, [S. l.], v. 8, n. 2, p. 97–108, 2016. DOI: 10.11606/issn.1984-5057.v8i2p97-108. Disponível em: https://periodicos.usp.br/signosdoconsumo/article/view/122104.. Acesso em: 18 dec. 2024.