In the name of the right to be a child
the avant-guard role of the legal framework for early childhood in combating consumer pressure and marketing communication
DOI:
https://doi.org/10.11606/issn.1984-5057.v11i1p26-33Keywords:
Vulnerability, Consumer pressure, Legal framework for early childhood, Legislative vanguardismAbstract
This study aims to analyze the avant-garde role of Law 13,257/2016 called the Legal Framework for Early Childhood, which regulates mechanisms of early exposure to marketing communication and consumer pressure for children from 0 to 6 years old.
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Published
2018-12-20
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ARTICLES
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Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons BY-NC-SA License.
How to Cite
OLIVEIRA, Paulo Roberto Nassar de; ANDREUCCI, Ana Claudia Pompeu Torezan. In the name of the right to be a child: the avant-guard role of the legal framework for early childhood in combating consumer pressure and marketing communication. Signos do Consumo, [S. l.], v. 11, n. 1, p. 26–33, 2018. DOI: 10.11606/issn.1984-5057.v11i1p26-33. Disponível em: https://periodicos.usp.br/signosdoconsumo/article/view/150731.. Acesso em: 13 mar. 2025.