For the Skin: stories of affectivity, memory and communication in the skin in Natal / RN

Abstract

Jack Daniel's, Jack Nicholson and Salvador Dali, Alex DeLarge from A Clockwork Orange Movie Night Elf and the virtual game of War Craft. All these elements have more in common than that respect visual and audiovisual media, are the tattoos of survey respondents "Memory skin and stories of consumer: brand and product names tattooed on the body" UFRN, which resulted in the documentary video "for Skin: Technicolor in drops. All are potiguares (born in Natal / RN) by birth or adoption and bring the body the sign of affection with their identification. This article aims to reflect the process of building the documentary video and analysis of the transcribed interviews, with a view to understanding identity established in tattoos. We start with a theoretical approach to the definitions and conceptualizations of identity in Hall (2000), Breton (2009) and Maffesoli (2000). We reflected from Canevacci (2008 - 2010) Appadurai (2004) studies the phenomena of culture and communication and mediation semiotic consumption through its brands in the emotional life of the people.