Were the advertising creatives artists? Identity, quotidian, discourse

Abstract

This paper treats some concepts of quotidianity, identity and of the production of meaning within the creative advertising work due of an unpredictably interaction with increasingly consumers dispersed, producers and propagators of stories. Our objective is to discuss the identity of the professional advertising creation as a construct, from the modes of art making, which been changing in contemporaneity, time of transition, in which roles and norms are being revised.