Body, advertising and technological consumption

Resumen

This article points considerations on the body in contemporary advertising, to observe some discursive strategies in the field of communication, especially the image. In this sense, I present a critical position on the consumption technology, and the Birdman advertising for brand Coca-Cola as an object of reading. And the, contemporary studies contextualize the dynamics theoretical and methodological. As a result, there is the paradox of the impact of digital culture among social inequality in Brazil.