The cultural fix: capital, genre and the times of American Studies
DOI:
https://doi.org/10.11606/va.i40.173472Keywords:
World literature, Comparative literature, Literary literatureAbstract
Franco Moretti (2005) claims that the narrative forms we call genres have perceivable longevities, due to their relative use and exchange value as cultural commodities. Focusing on the post-1800 European novel, he argues that particular genres have a life cycle of about 25–30 years before their efficacy on the marketplace erodes. Why, though, do genres not only have a wave-like pattern of rise and fall, but also diminish (or reappear) in clusters at inflection points such as the “late 1760s, early 1790s, late 1820s, 1850, early 1870s, and mid-late 1880s”? This group movement means, for Moretti, the presence of a “causal explanation [that] must be external to the genres, and common to all: like a sudden, total change of their ecosystem. Which is to say, a change of their audience. Books survive if they are read and disappear if they aren’t: and when an entire generic system vanishes at once, the likeliest explanation is that its readers vanished at once”. The disappearance of aggregated genres marks the lifespan of a “generation,” a duration of readers’ particular “mental climate”.
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