The image as motivator for Ecotourism

Authors

  • Zysman Neiman Universidade Federal de São Carlos.
  • Stefanie Geerdink Universidade Federal de São Carlos
  • Júlio César Pereira Universidade Federal de São Carlos

DOI:

https://doi.org/10.11606/issn.1984-4867.v22i1p71-95

Keywords:

motivation, perception, ecotourism.

Abstract

The objectives of this study are to define how the image is effective in the motivational process to Ecotourism, as compared to textual descriptive report from the same location and to compare and evaluate the different perceptions of individuals and their power to motivate potential ecotourists, as well as quantify the impact of the image and cause the reporting individual, and the influence of one over the other eye to potential ecotourists. Based on the methodologies of the Collective Subject Discourse together with the Scale of Humor Analysis, in order to capture quantitatively perceptions in an evaluation of the discrete nature of the images and reports which the students from the Bachelor of Tourism, from Universidade Federal de São Carlos, located in Sorocaba- São Paulo, Brazil - were exposed. From the results, the hypothesis has been ruled out, contrary to expectations of this work.

Downloads

Download data is not yet available.

Author Biographies

  • Zysman Neiman, Universidade Federal de São Carlos.
    Bacharel e Licenciado em Ciências Biológicas, Mestre e Doutor em Psicologia, todos pela Universidade de São
    Paulo, Professor Adjunto da Universidade Federal de São Carlos, Laboratório de Ecoturismo, Percepção e
    Educação Ambiental (LEPEA).
  • Stefanie Geerdink, Universidade Federal de São Carlos
    Bacharel em Turismo pela Universidade Federal de São Carlos, Bolsista de Iniciação Científica pelo CNPq.
  • Júlio César Pereira, Universidade Federal de São Carlos
    Graduado em Matemática pela Universidade Estadual Paulista Júlio de Mesquita Filho, Mestre e Doutor em
    Agronomia (Estatística e Experimentação Agronômica) ambos pela Universidade de São Paulo. Professor
    Adjunto da Universidade Federal de São Carlos.

Downloads

Published

2011-04-01

Issue

Vol. 22 No. 1 (2011)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

NEIMAN, Zysman; GEERDINK, Stefanie; PEREIRA, Júlio César. The image as motivator for Ecotourism. Revista Turismo em Análise, São Paulo, Brasil, v. 22, n. 1, p. 71–95, 2011. DOI: 10.11606/issn.1984-4867.v22i1p71-95. Disponível em: https://periodicos.usp.br/rta/article/view/14241.. Acesso em: 14 mar. 2025.