PORTAL DE REVISTAS DA USP

Logotipo USP

Vol. 9 No. 2 (2017): Consumo, Publicidade e Branding: conexões e especificidades

(Julho-dezembro)

Published: 2017-07-15

Full Issue

PDF (Portuguese)

PRESENTATION

Presentation

Clotilde Perez, Eneus Trindade

1-3
- PDF (Portuguese)

ARTICLES

Collaborative consumption: prospects, observations, and approaches for a concept in construction

Ana Cirne Paes de Barros, Karla Regina Macena Pereira Patriota

4-15
- PDF (Portuguese)
Consumption/credit: a configuration of this relationship through advertising

Andréa Cristina de C. B. Corcione, Maria Ogécia Drigo

16-25
- PDF (Portuguese)
Digital media in building the brand image: experiential perspectives from MasterChef Brazil

Moisés Cardoso, Amanda Letícia Assini

26-38
- PDF (Portuguese)
“She owns this beauty”: female empowerment, different bodies, and inclusion in the Avon advertising discourse

Leonardo Mozdzenski, Keliny Cláudia da Silva, Liliana Barros Tavares

39-54
- PDF (Portuguese)
Corporate relationships and online social networks in a consumer world: cohabitation and respect in the case Me Gusta Picolés Artesanais

Marcelo Pereira da Silva, Gleicilene Pereira Setúbal, Kaiane da Conceição Costa, Mônica Rayanne Garces Ramos

55-67
- PDF (Portuguese)
Corporate culture: determinant or strategic limitation for Branding

Martha Gabriel, Clotilde Perez

68-79
- PDF (Portuguese)
Frontiers of religion: the communication on Instagram between Pope Francis and women

Cláudio de Musacchio, Jociane Marchesan Oling

80-92
- PDF (Portuguese)
Literature and consumption: an approach of the classic Vidas Secas

João Anzanello Carrascoza

93-105
- PDF (Portuguese)
Campaigns to combat Aedes aegypti in the Amazon region: an analysis of visual attention with the use of eye tracker

Diogo Rógora Kawano, Ana Clara Amorim Jardim, Marcia Shimabukuro, Luan Matheus Gonçalves Rodrigues, Leandro Leonardo Batista

106-120
- PDF (Portuguese)

REVIEWS

A prismatic view about the creation of advertising narratives

Renato Gonçalves

121-123
- PDF (Portuguese)