PORTAL DE REVISTAS DA USP

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Vol. 8 No. 1 (2016): Publicidade: suas representações, narrativas e temporalidades

(Janeiro-junho)

Published: 2016-07-27

PRESENTATION

Publicidade: suas representações, narrativas e temporalidades

Eneus Trindade, Clotilde Perez

1-5
- PDF (Portuguese)

ARTICLES

The study of representations in advertisement from a historical perspective: challenges and methodological notes

Henrique Mazetti

6-22
- PDF (Portuguese)
Where objects live: the magical-totemic composition on Honda´s advertising narrative "The revolution in your garage"

Hertz Wendel de Camargo, Aryovaldo de Castro Azevedo Junior

23-38
- PDF (Portuguese)
Advertising interrupted. Cultural analysis on online advertising communication

Javier García López, Pedro A. Hellín Ortuño

39-52
- PDF (Spanish)
Shrek and Bauducco come to court: new narratives of children as subjects of law and the paradigmatic decision of the Superior Brazilian Court of Justice on advertising directed at children

Paulo Nassar, Ana Claudia Pompeu Torezan Andreucci

53-66
- PDF (Portuguese)
Media advertising and elephant memories

Luiz LZ Cezar Silva Dos Santos

67-78
- PDF (Portuguese)
Memory culture and its interfaces with communication and consumption: a study about Granado

Mayara Luma Assmar Correia Maia Lobato

79-94
- PDF (Portuguese)
From social labelling consumption to tagging consumption: #riachuelo and mediatized fashion

Lívia Silva de Souza

95-111
- PDF (Portuguese)
Applied semiotics: hype Journey with Angelina Jolie under the specter of peircean theory

Carolina Boari Caraciola

112-128
- PDF (Portuguese)

REVIEWS

O consumo moderno como experiência romântica e estética, da imaginação à imagem

Rosana Mauro

129-132
- PDF (Portuguese)