Effect of the visiting in destination image: a mixed methodological approach

Authors

  • Sérgio Dominique Ferreira

DOI:

https://doi.org/10.11606/issn.1984-4867.v22i3p681-699

Keywords:

tourism marketing, tourism management, destination image, mixed methodology, the effect of visit in image

Abstract

Nowadays, Tourism is one of the most important sectors of the Portuguese economy, representing 13% of GDP and generating 12% of the employability. In this sense, manage tourist destinations from a marketing approach requires a careful analysis of brand image. In this context, the main objective of this work is to use the mixed approach proposed by Echtner and Ritchie (1991, 1993), to assess the extent to which visiting / not visiting a tourist destination influences the image formed. The results obtained shows that there are not considerable differences between the image formed by the tourists who have visited Portugal and those who never did. Consequently, the authors suggest for future studies to study the effect of proximity between the place of residence of tourists and destination.

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Published

2011-12-01

Issue

Vol. 22 No. 3 (2011)

Section

Articles

License

Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0), allowing the sharing of the work with recognition of its authorship and initial publication in RTA. 

How to Cite

FERREIRA, Sérgio Dominique. Effect of the visiting in destination image: a mixed methodological approach . Revista Turismo em Análise, São Paulo, Brasil, v. 22, n. 3, p. 681–699, 2011. DOI: 10.11606/issn.1984-4867.v22i3p681-699. Disponível em: https://periodicos.usp.br/rta/article/view/14269.. Acesso em: 6 mar. 2025.